ramin shamsaeiniya; abouzar khoshbayan
Abstract
Technological changes are a key factor in the life of the media and how they operate. It is an undeniable fact that the media has always been created through the creation of a new technology. And the creation of new media has always had an impact on the past media. Meanwhile, the impact and interaction ...
Read More
Technological changes are a key factor in the life of the media and how they operate. It is an undeniable fact that the media has always been created through the creation of a new technology. And the creation of new media has always had an impact on the past media. Meanwhile, the impact and interaction between TV and social media based on the Internet environment has been very much taken into consideration. Which can be seen as the convergence of the media. The present study in search for understand the role and functions of social media in television productions. This research has been done by classic grounded theory and case studies. And a targeted sampling was used. After analyzing the findings, researchers arrived at the Twenty three functions that ultimately provided them with a conceptual model. This model explains these functions in four phases of production, which includes pre-production, production, broadcast and post-broadcast. Producers of television shows can use their findings to promote their own productions. And use the functions of media convergence in their television productions.
